Affordable CTV Advertising for Nonprofits

Thanks to CTV publishers who generously donate their unused inventory for social good! Giving nonprofits massive reach and publishers tax benefits they deserve.

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About Us

AdGood transforms unused TV ad inventory into affordable, impactful advertising for nonprofits, helping them reach new audiences.

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How It Works

Publishers donate unused ad space, and AdGood delivers it to nonprofits at low CPM, offering tax benefits for publishers.

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Solutions

Our platform includes CTV ad supply, GenAI ad creation, and complete campaign management to maximize nonprofit advertising impact.

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Pricing

AdGood offers transparent, low-cost CPM pricing for nonprofits, ensuring high-quality TV advertising fits every organization’s budget.

AdGood is a 501(c)(3) nonprofit organization on a mission to bridge the gap in Connected TV (CTV) advertising for nonprofits. We empower nonprofits of all sizes to access premium TV advertising at a fraction of the cost, helping them reach the right audience, raise awareness, and increase their impact.

At the same time, we partner with TV ad publishers to donate their unused ad inventory, turning what would have been lost revenue into a powerful resource for nonprofits. In exchange, publishers benefit from tax deductions and enhanced corporate social responsibility (CSR) profiles.

Whether you’re a nonprofit looking to amplify your message or a publisher seeking to donate ad space for social good, AdGood makes it easy for you to drive meaningful impact.

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For Nonprofits:
Amplify Your Message

Get access to premium TV ad space that’s usually out of reach for most nonprofits. We offer discounted rates ($5-6CPMs, Depending on connection) for our CTV inventory that allow you to reach more people, engage donors, and maximize impact. We offer managed service or simple connection to our inventory through any DSP.

Launching in late Q1, AdGood’s Self Serve GenAI Ad Manager, creating and launching a professional CTV ad is quick, easy, and affordable—no tech team, CTV buying experience or big budget is required.

Start reaching your audience today.

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For Publishers:
Maximize Your Unused Inventory

Don’t let your unused ad space go to waste. By donating your unfilled inventory to AdGood, you’ll turn unsold spots into impactful nonprofit campaigns—while enjoying significant tax deductions of your donation. Plus, you’ll boost your CSR profile, demonstrating your commitment to social good.

We take care of all the details for compliant tax documentation, making the process simple and beneficial for you.

Connection is simple with a direct connect via SpringServe or a simple VAST Tag.

Donate your ad space. Make a difference.

Why AdGood?

  • Affordable access to high-quality TV ads, ensuring your message reaches the right people and drives your mission forward.

  • Convert unmonetized inventory into tax savings and social impact, while making a positive difference in the world.

  • Your financial contribution fuels nonprofit growth and helps AdGood expand our ability to serve more organizations.

Join us in creating a future where every nonprofit has the tools they need to succeed, and every publisher can make a meaningful impact with their unused ad inventory.