Who We Are

At AdGood, we believe that every nonprofit, no matter its size, deserves access to the same powerful advertising tools as large organizations. As a 501(c)(3) nonprofit, we are on a mission to democratize access to Connected TV (CTV) advertising, empowering nonprofits with affordable, high-quality TV ad space to amplify their messages, raise awareness, and increase donations.

AdGood was founded by Kris Johns, who brings over 15 years of experience in media and AdTech. Kris’s deep understanding of the streaming landscape and passion for social impact led to the creation of AdGood. His commitment to scaling AdGood globally through innovative technology and strategic partnerships ensures that unmonetized ad space is transformed into a powerful tool for change.

Our approach is unique: we partner with TV ad publishers to secure donated, unused ad inventory, turning what would have been wasted into a valuable resource for nonprofits. With the support of our donors, publishers, and innovative tools like our GenAI Ad Manager, we’re helping nonprofits reach new heights and drive meaningful social impact.

Our Mission

To democratize access to TV ad inventory for nonprofits, enabling them to amplify their impact.

Our Vision

Secure donated ad inventory from publishers and offer it to nonprofits at a fraction of the cost.

What We Do

At AdGood, we provide nonprofits with affordable access to Connected TV (CTV) advertising, helping them:

  • We offer discounted ad rates, allowing nonprofits to expand their reach without breaking their budget.

  • With our easy-to-use GenAI Ad Manager, nonprofits can create stunning, professional-quality ads in minutes—no need for a large production team or big budget.

  • Our platform allows nonprofits to run, optimize, and track their ad campaigns, ensuring every dollar they spend delivers maximum impact

We also partner with publishers to donate unused ad space, providing:

  • Publishers receive tax deductions based on the value of the inventory they donate, reducing taxable income and overall tax liability.

  • Donated ad space enables nonprofits to create lasting social change, helping publishers meet their corporate social responsibility (CSR) goals.

Join Our Mission

Whether you’re a nonprofit looking to expand your reach, a publisher wanting to donate unused inventory, or a donor who wants to contribute to a cause that drives social change, we welcome you to be a part of AdGood.

Contact us today to learn more about how you can get involved and make a difference.