For Nonprofits

Tools that empower nonprofits

Leverage the power of Connected TV with cutting-edge tools designed specifically for nonprofits.

CTV for Nonprofits

Connected TV (CTV) combines the reach of traditional television with the targeting capabilities of digital advertising. With AdGood, nonprofits can take advantage of this powerful advertising medium, reaching the right audiences with messages that matter. Whether your goal is to raise awareness, increase donations, or engage volunteers, CTV is the most effective way to get your message in front of the people who can make a difference.

GenAI Ad Manager

Creating impactful ads can be daunting for many nonprofits. That’s why we developed the GenAI Ad Manager—a simple, intuitive tool that enables you to create stunning, professional video ads in minutes. No need for a large production team or a big budget. Our platform walks you through the process, helping you craft an ad that captures your message and connects with your audience.

Campaign Management

We know that managing a successful ad campaign can be complex. With AdGood’s easy-to-use platform, you’ll have all the tools you need to manage, optimize, and track your CTV ad campaigns. Our platform helps ensure that every dollar you spend delivers the most value, maximizing your impact while staying on budget.

At AdGood, we believe in transparent pricing. Our discounted CPM (Cost Per Thousand Impressions) rates are clear from the beginning—no hidden fees, no surprises. We’re dedicated to providing nonprofits with access to high-quality CTV advertising at rates that work for them, regardless of their size.

FAQs

  • At AdGood, our pricing for nonprofits is calculated based on a combination of factors, including nonprofit size and revenue. We use a Cost Per Thousand Impressions (CPM) model to offer deeply discounted rates for premium Connected TV (CTV) advertising. This ensures that nonprofits of all sizes can access impactful advertising tailored to their budget and goals. The larger the nonprofit and its advertising needs, the more impressions can be delivered at affordable rates. Smaller organizations benefit from lower-cost entry points, helping them maximize their impact without exceeding their budget. Our pricing is always transparent, with no hidden fees, so nonprofits know exactly what to expect based on their size and revenue.

  • A CPM stands for Cost Per Thousand Impressions (with "M" being the Roman numeral for 1,000). It’s a common metric used in advertising to measure the cost of reaching 1,000 people or impressions with an ad.

    How It Works:
    Impressions refer to the number of times your ad is displayed to users. For example, if your ad is shown 1,000 times, that’s 1,000 impressions.

    CPM is the rate an advertiser pays per 1,000 impressions. For example, if the CPM is $10, it means you pay $10 for every 1,000 times your ad is shown, regardless of whether someone interacts with it.

    This model is typically used in Connected TV (CTV) and digital advertising, where brands pay based on how often their ads are seen by viewers. CPM is ideal for awareness campaigns where the goal is to reach a broad audience.

  • No, AdGood does not charge setup fees. Our goal is to make Connected TV (CTV) advertising as accessible and affordable as possible for nonprofits. All costs are transparently based on a Cost Per Thousand Impressions (CPM) model, with no hidden charges or upfront fees for getting started. This ensures that nonprofits can allocate their budget directly to ad campaigns that drive impact without worrying about additional costs for setup or implementation. If you need more details on pricing or specific campaigns, feel free to contact us!