Who We Are

At AdGood, we believe that every nonprofit, no matter its size, deserves access to the same powerful advertising tools as large organizations. As a 501(c)(3) nonprofit, we are on a mission to democratize access to Connected TV (CTV) advertising, empowering nonprofits with affordable, high-quality TV ad space to amplify their messages, raise awareness, and increase donations.

Our Mission

To simplify access to TV ad inventory for nonprofits, enabling them to amplify their impact.

Our Vision

Secure donated ad inventory from publishers and offer it to nonprofits at a fraction of the cost.

What We Do

At AdGood, we provide nonprofits with affordable access to Connected TV (CTV) advertising, helping them:

We offer discounted ad rates, allowing nonprofits to expand their reach without breaking their budget.
With our easy-to-use GenAI Ad Manager, nonprofits can create stunning, professional-quality ads in minutes—no need for a large production team or big budget.
Our platform allows nonprofits to run, optimize, and track their ad campaigns, ensuring every dollar they spend delivers maximum impact

We also partner with publishers to donate unused ad space, providing:

Publishers receive tax deductions based on the Fair Market Value (FMV) of their donated inventory.
Donated ad space enables nonprofits to create lasting social change, helping publishers meet their corporate social responsibility (CSR) goals.

Leadership

Our team is passionate about empowering nonprofits and leveraging the power of CTV advertising for social good. We come from diverse backgrounds in advertising, technology, and nonprofit management, bringing together a wealth of experience to make a meaningful difference. Here are the people driving AdGood’s mission forward.

Kris Johns

FOUNDER & CEO

Kris Johns is the CEO and Founder of The AdGood Foundation, dedicated to transforming unused advertising inventory into a powerful tool for social change. By leveraging global partnerships and advanced technology, AdGood empowers nonprofits with affordable and impactful Connected TV (CTV) advertising solutions.

With over 15 years of experience in media technology, Kris specializes in Streaming (FAST & AVOD), Monetization, and AdTech. His career has been driven by a commitment to innovation, growth, and impact, consistently achieving revenue growth and enhanced profitability through strong client relationships and strategic leadership.
A major highlight of his journey was developing AdPool into one of the largest CTV marketplaces, scaling it from scratch to over 5 billion+ avails monthly worldwide. During his tenure at Wurl, he led the launch of Content Discovery, the first CTV performance marketing platform focused on viewer acquisition and engagement—paving new pathways for streaming success. His contributions at Wurl, which was later acquired by AppLovin for $430 million, and Maker Studios, acquired by Disney for $675 million, illustrate his role in supporting companies through transformative phases of growth.
Founding AdGood was a natural evolution, uniting his passion for social impact with a deep understanding of streaming and AdTech. Under his leadership, AdGood continues to innovate and lead in the digital advertising industry, delivering effective solutions that meet the evolving needs of clients and consumers alike.

Michele Edelman

MARKETING ADVISOR

Michele Edelman is a distinguished sales and marketing executive with extensive experience in technology and digital distribution. She has been at the forefront of the entertainment technology industry, driving top positions and revenue goals for numerous companies.

Currently, Michele is leading her own company, EDELMANY, LLC, where she continues to innovate and excel in the digital distribution and digital platform landscape.
Prior to starting Edelmany, Michele was the Head of Growth at Premiere Digital, the leading global provider of distribution technology solutions for the media and entertainment industry. Michele was responsible for the company’s current mission in the market as well as the vision to position them for the ongoing future of digital distribution.
Prior to this she served as Executive Vice President of Marketing and Content Strategy at Vubiquity where she oversaw the global execution of Vubiquity’s cross-departmental marketing, corporate communications, and creative vision. While there she was also responsible for the management, strategy and merchandising of Vubiquity’s premium content.
Previous to joining VUBIQUITY, Michele was Vice President, Worldwide Direct to Consumer Marketing in the Home Entertainment Division of Warner Bros. Studios, where she was responsible for all consumer initiatives available through the studio, including the WB Social Enterprise and the Warner Bros. Digital Entertainment Store. Prior to that, as Vice President of Worldwide Marketing, Programming and Acquisitions for Warner Bros. Digital Distribution, Michele oversaw all worldwide marketing efforts over existing, new and emerging digital platforms, including pay-per-view, electronic sell-through, transactional and subscription video-on-demand, wireless and manufacturing-on-demand. She held positions at Warner Bros. for a total of 20 years.

An industry executive with extensive marketing and sales experience, Michele has created dynamic campaigns for some of the largest entertainment studios including Disney, ESPN, MTV Networks and Warner Bros. In 2009, Michele co-lead the industry’s first universal Movies On Demand program with CTAM and helped forge a campaign with the cable operators and movie studios garnering $30M in media to promote Transactional Movies On Demand at a time when traditional video stores were closing.
Michele received a undergraduate degree from The University of Rhode Island and is also a graduate of the Tuck Advanced Management Program at Dartmouth College. She sits on the Executive Advisory Board for the
Harrington School of Communications, the Board of the Ojai Film Festival and served two terms on the National Board of Directors for GLAAD, the organization dedicated to promoting and ensuring fair, accurate and inclusive representation in the media. She is the recipient of numerous awards including recently being honored by OTT.X for all her service work in the community and the industry. Her most recent recognitions include 2023-2024 Top 40 in Streaming Media, 2017-2021 Digital Drivers in Home Media Magazine (HMM). 2015 and 2016 Women in Home Entertainment Award, 2011 URI Dean’s List Distinguished Achievement Award, CTAM’s Rainmaker Award, the 2010 CTAM Chairman’s Award and was named to CableFax’s Top 100 Power List of Executives. Michele participated in the Time Warner’s Chairman’s Challenge, a prestigious program initiated by the leaders of Time Warner and a leading industry elective.

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Craig Heiting

CHIEF REVENUE OFFICER

Craig Heiting is Chief Revenue Officer, bringing over 20 years of experience in the entertainment, media, and technology industries. With expertise in commercial strategy, partnerships, and new media, Craig has a proven track record of driving growth and innovation across leading companies.

Most recently, Craig served as Head of Corporate Strategy at Wurl, where he helped shape the company’s expansion in the digital video space. Previously, he led business development teams at Vubiquity and Deluxe, driving strategic partnerships in digital distribution and media services. He has also held leadership roles at Time Warner, Ericsson, and BigBand Networks, where he led teams to develop new business models and drive industry growth.
At AdGood, Craig combines his extensive experience with a commitment to social good. AdGood is a nonprofit organization focused on providing affordable advertising for nonprofits while allowing content companies and CTV platforms to donate unsold inventory while receiving tax benefits. Through AdGood, Craig is proud to give back to the community at this stage in his career.
Based in Los Angeles with his wife and four children, Craig is actively involved in nonprofit work, currently serving on the Board of Voices Beyond Assault and having volunteered for Adaptive Spirit. Craig has also been inducted as a member of the Cable Pioneers.

Andy Hardwick

CHIEF TECHNOLOGY OFFICER

Andy Hardwick is a distinguished technology leader with over two decades of experience at the forefront of digital media innovation. As the former Chief Technology Officer (CTO) for EMEA at Wurl, a prominent player in the Free Ad-Supported Streaming Television (FAST) and Connected TV (CTV) sectors, Andy was instrumental in developing and scaling advanced advertising technologies.

During his tenure at Wurl, Andy led cross-functional teams in delivering scalable, high-impact solutions that significantly improved ad delivery and the viewer experience across various platforms. His leadership contributed to Wurl’s growth and its eventual acquisition by AppLovin, underscoring his ability to drive innovation and value in rapidly evolving markets.
Beyond his technical acumen, Andy is recognized for his strategic vision and mentorship, fostering a culture of continuous improvement and collaboration. His contributions have not only advanced technological capabilities but have also shaped industry standards in the CTV and FAST landscapes.
At AdGood Foundation, Andy serves as CTO, leveraging his extensive expertise to guide the development of cutting-edge solutions that align with the organization’s mission.

Lana McGilvray

PUBLIC RELATIONS ADVISOR

Lana McGilvray is the co-founder and CEO Of Purpose Worldwide, a communications consultancy that specializes in helping clients drive their purpose and growth.

McGilvray began her career as a public television writer in 1995, before serving in a variety of roles at Columbia University’s Graduate School of Business, McCann-Erickson Worldwide, G-51 Capital and several digital technology companies she helped lead until they went public or were acquired. In 2006, McGilvray was the first and only non-founding principal of Blast PR, leading the agency to record growth and wins.
McGilvray’s clients have included: AppLovin, AdGood Foundation, Civics Unplugged, Countable, Integral Ad Science, Jebbit, Kiswe, Leo Burnett Mexico for the people of Ecuador, MasterCard, New York Magazine, Salesforce, S4 Capital, SafeGuard Privacy, StackAdapt, Tiffany and Co., The Trade Desk, TVSquared, The Pope is Hope “Good is Winning” campaign, USAFacts and XR Extreme Reach.
McGilvray is a contributor to Ad Age, an Adobe Influencer and an advisor to The Club CMO, WeRGenZ and several purpose-driven startups. She is also co-chair of the ANA's Brand Purpose Committee and co-produces AdTech Economic Forum.

Tyler DeNicola

PROGRAMMATIC STRATEGY ADVISOR

With 9+ years at A+E Networks, Tyler DeNicola currently serves as Vice President for Programmatic Revenue & Partnerships. He is responsible for the programmatic monetization, management, and optimization across all technology and agency partners. In addition to these efforts, he is a key stakeholder in identifying new partnerships to enhance A+E’s digital video offering.

Prior to returning to A+E Networks, Tyler spent roughly 2 years as the Director of Publisher Development at a demand side platform specializing in OTT for local markets.

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Syeda Nazifa Nawroj, Esq.

LEGAL COUNSEL ADVISOR

Syeda Nazifa Nawroj, Esq. serves as legal Counsel for AdGood, leveraging nearly a decade of corporate law expertise to support nonprofits, start-ups and small to mid-sized businesses.

Based in Silicon Valley, she specializes in corporate governance, Mergers & Acquisitions (M&A), equity and debt financings, and commercial transactions. Syeda is passionate about contributing to our communities and has a robust nonprofit practice as well. As the author of Sell Your Start-Up: The Founder’s Guide to Navigate and Win at M&A, Syeda empowers entrepreneurs with practical insights to navigate complex business transactions. An advocate for diversity, she draws on her experiences as an immigrant, mother, and person of color to bring a unique perspective to her work.

Our Board

The AdGood Board of Directors is composed of leaders from diverse backgrounds, united by a shared passion for empowering nonprofits through innovative media solutions. Our board provides strategic guidance, governance, and oversight to ensure AdGood’s mission of simplifying Connected TV (CTV) advertising remains at the forefront of everything we do. Each member brings unique expertise in advertising, technology, nonprofit management, and corporate social responsibility, helping us grow and amplify the impact we have on the nonprofit community.

Together, we are committed to driving sustainable growth, fostering partnerships, and creating lasting social impact for nonprofits across the country.

Yuval Fisher

Yuval Fisher is a recognized authority in IP video and monetization with more than 25 years of experience in video- and ad-related technology. He's authored a number of technical and academic books, as well as multiple publications and patents in a range of technical fields. He was one of the lead editors of the MPEG-4 Systems specifications and has participated in various technical and standards-setting organizations, including SCTE, ISMA, and MPEG-IF.

Having held leadership positions at several start-ups, he's currently CTO at Wurl, where he is responsible for engineering, product, and support services. Yuval holds a Ph.D. in Mathematics and a master’s in computer science from Cornell University.

Mark Garner

Mark Garner is Executive Vice President, & Head of GLOBAL FAST at A+E Networks. Mark’s focus is on the monetization of A+E Networks’ vast offering of owned and original content through partnerships with traditional and emerging content distribution platforms. He is also charged with optimizing A+E Networks’ creative IP through new business initiatives, inclusive of co-productions, FAST channel development, podcasting and global expansion.

Prior to joining A+E Networks, Mark worked as an executive at several start-up ventures, including a satellite broadcast network based in Johannesburg, South Africa where he successfully built the network’s distribution in 22 sub-Saharan countries. Prior to his time in South Africa, he led business development efforts for a direct-to-consumer, online automotive sales venture. Mark has also held positions at Lifetime Entertainment Services, MTV Networks and AT&T in sales, marketing and product management.
Mark has served as board member for profit and not for profit organizations including The Black News Channel (BNC) and the South Orange Performing Arts Center. He has also been active serving in industry associations throughout his career, serving as a board member of MIPCOM’s Diversity & Inclusion Committee, The Digital Entertainment Group (DEG), and CTAM (the Cable Television Association of Marketing). Early in his career he chaired and served on the executive committee of NAMIC, the media industry’s leading organization for advocacy on behalf of people of color.

Jason Krebs

Jason Krebs is a media and technology leader, investor, operator and entrepreneur. As an operator Jason has been an executive at The New York Times, Conde Nast, The Walt Disney Company and Google. As an investor in numerous startups he has assisted in exits to companies including DoubleVerify and Applovin. He is an active advisor to numerous technology and media companies all over the world.

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Russell Mathias

Russell Mathais brings a wealth of expertise to the board, drawing on 10+ years of experience within AdTech, where he has demonstrated a strategic vision and a commitment to driving meaningful impact.

With a strong background in finance and operations, Russell has held key leadership roles in Vungle (acquired by Blackstone), a leader in driving in-app advertising and monetization, and Wurl (acquired by AppLovin; NASDAQ: APP), who help power CTV with a platform for advertising, marketing, and distribution. Russell’s deep understanding of AdTech positions him to provide valuable insights and guidance, helping to steer the company toward achieving its strategic goals.

Join Our Mission

Whether you’re a nonprofit looking to expand your reach, a publisher wanting to donate unused inventory, or a donor who wants to contribute to a cause that drives social change, we welcome you to be a part of AdGood.

Contact us today to learn more about how you can get involved and make a difference.